Audience Analysis Memo Assignment Example | Topics and Well Written Essays - 250 words

Audience Analysis Memo - Assignment Example Offering these descriptions have considerable influence on the completion of the presented project since these descriptions provide the focus points. The primary audiences are decision makers of the senior level who include CEOs and other executives involved in global business. The secondary audiences are the middle management that usually facilitates communication between the senior management and workers without management roles (Adebi, 2008). Other audiences may comprise of business players in the industry and regular workers. The audiences have profound educational backgrounds and their job responsibilities may include change management, eradicating barriers and creating an organizational culture (Adebi, 2008). The age ranges between 25-65 years with the gender being well distributed throughout the company’s positions. The audience possesses diversified ethnic background with most being from China, which serves as the host country. The religious beliefs ought to be considered due to the diversity of the employees (Didier, 2002). The audiences have little knowledge concerning the topic and, therefore, require deep training regarding the matter. The audiences have considerable interest regarding the topic and offer positive attitudes towards the topic. The audiences require cross-cultural knowledge, since they have to cope with individuals possessing diverse cultures in China. Therefore, the audiences expect to acquire knowledge concerning cultural diversity, and ways to avert bias at the

Follow That Dream Essay Example | Topics and Well Written Essays - 1000 words

Follow That Dream - Essay Example The article â€Å"Free to innovate† by Christine Canabou illustrates how one company, the Fallon, experienced substantial changes in its life after being purchased by the global advertising giant Publicis Group SA. Notwithstanding its chairman fears for the employees to be left their â€Å"home† because it was sold out, the company made all possible to prove that its soul was not going to change. And the company showed that by creating a manifesto that called for breakthrough ideas, such as â€Å"to unlock the entrepreneurial hostages within the agency†. New ideas were transformed into a full-blown company initiative- a â€Å"Dream Catchers† that gave employees license to be a little selfish and make their dreams come true sooner. One year after the initiative was launched, hundred staffers achieved their dreams (visited museums, ran with bulls etc.). The acquisition was as a strategic move the target of which was to help to achieve ambitious goals that th e company could not probably achieve on its own. Today Fallon  is a full-service advertising agency with the headquarter in Minneapolis with numerous awards and open marketing boundaries, intranet  with the same companys quirky humor, full-fledged division of interactive consulting group and redesigned  flagship office that brought a new way of working and grouping people. The article shows the overall positive picture of the acquisition and does not show any pitfalls that usually happen within the organization. The acquisition is about a change and it is obvious that the Fallon agency had certain changes in the top team. New arrivals and changes in the administrative efficiencies could not stay unnoticed by the staffers. While top teams work closely on key areas in order to improve them, the other areas may be left inactive. While acquisition offers the possibility for entering new markets and expand the company with its portfolio, some cultural issues may cause problems